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Digital PR & Media Outreach Pricing.

Starter

For first PR pushes
What's Included
  • 1 PR campaign / pitch
  • Press release writing
  • Up to 50 journalist outreach
  • Coverage tracking
  • Wrap-up report
$499/campaign/ 1 pitch · 50 outreach
📅 From 10 Days (Jul 31)

Premium

For high-volume PR teams
What's Included
  • Unlimited PR pushes
  • Original research production
  • Newsroom + press kit
  • Tier 1 outlet relationships
  • Brand mention dashboard
  • Quarterly review
  • Dedicated PR strategist
$2499/campaign/ Unlimited · Tier 1 relationships
📅 From 21 Days (Aug 17)
Coverage + links

Digital PR that builds authority and backlinks

Digital PR and media outreach earn coverage and links that lift SEO. Pair them with link building, content and SEO in a growth-partner plan so press turns into authority and rankings.

Explore growth-partner plans →

What Is Digital PR & Media Outreach?

Digital PR is the discipline of earning editorial coverage in Tier 1 publications — Forbes, TechCrunch, BBC, The Guardian, Bloomberg, Wired, The Times, Wall Street Journal, Mashable, The Verge, and the long tail of niche industry publications — to drive brand demand lift, high-authority backlinks, and SEO gains that paid media cannot buy. Done well, a single Tier 1 placement compounds for years through search visibility and brand recall.

Our Digital PR service handles story angle development, original research and data studies, expert commentary positioning, press release writing, journalist outreach via Muck Rack, Cision, Roxhill, Prowly, and Pressfarm, reactive PR via HARO (Help A Reporter Out), Qwoted, SourceBottle, and JournoRequests, embargo coordination, follow-up sequences, coverage tracking, and backlink monitoring via Ahrefs, Semrush, and Majestic.

Whether you need a single press push around a product launch or a continuous PR programme generating 5-10 Tier 1 placements per quarter, our PR specialists build the angles, write the assets, and run the outreach — turning earned media into a measurable acquisition and SEO channel.

How It Works

How Our Digital PR & Media Outreach Service Works

A simple 3-step process to deliver measurable results.

01

Angle & Assets

We develop a story angle that journalists actually want, run original research or data analysis, write the press release, and build the press kit and media assets.

Step 1 of 3
02

Outreach

Personalised outreach via Muck Rack, Cision, Roxhill, or Prowly to journalists actively covering the beat — plus reactive HARO and Qwoted responses.

Step 2 of 3
03

Track & Report

Coverage tracked, backlinks monitored in Ahrefs, brand mentions dashboarded, and a wrap-up report with placements, DR, traffic, and brand search lift.

Step 3 of 3

Earned Media Compounds. Paid Media Disappears.

A Tier 1 backlink keeps driving search visibility and brand recall years after the cheque clears. Digital PR is the only channel where the spend keeps earning long after the budget is gone.

Why It Matters

Why You Need Professional Digital PR & Media Outreach

Specialist execution that turns digital pr & media outreach into measurable revenue impact.

Tier 1 Outlet Targeting

Outreach to Forbes, TechCrunch, BBC, The Guardian, Bloomberg, Wired, The Times, WSJ, Mashable, The Verge, and the niche publications your buyers actually read.

Data Studies & Original Research

Original research, surveys, and data analysis that journalists actually want to cover — because data is the single highest-converting PR hook.

HARO, Qwoted & Muck Rack

Reactive PR via HARO (now Connectively), Qwoted, SourceBottle, and JournoRequests — plus proactive outreach via Muck Rack, Cision, Roxhill, Prowly, and Pressfarm.

Backlink & Brand Tracking

Coverage tracking and high-authority backlink monitoring via Ahrefs, Semrush, and Majestic, with brand mention dashboards in Looker Studio.

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Earned Media Compounds. Paid Media Disappears.

Editorial coverage in Tier 1 publications, high-authority backlinks, and brand demand lift.

Digital PR & Media Outreach FAQs

Which PR tools and databases do you use?
We use Muck Rack, Cision, Roxhill, Prowly, and Pressfarm for journalist databases and outreach; HARO (Connectively), Qwoted, SourceBottle, and JournoRequests for reactive PR; and Ahrefs, Semrush, and Majestic for coverage and backlink monitoring.
What kind of stories actually get coverage?
Data studies and original research are by far the highest-converting hooks because journalists need data points and stats. Other strong angles: surprising statistics, contrarian takes, expert commentary on breaking news, original survey results, and trend reports tied to a current news cycle.
How long until I see coverage?
A standard PR campaign cycle is 4-8 weeks: 1-2 weeks for angle and asset development, 2-3 weeks for active outreach, and 1-3 weeks of follow-up and pickups. Reactive HARO and Qwoted responses can land within days when the request matches an expert profile.
Will I get backlinks from coverage?
Most editorial coverage in Tier 1 outlets includes a follow link to the source data or company website — though some publications (notably Forbes contributor pieces and certain corporate news desks) use nofollow links. We track both and report DR, traffic, and link type for every placement.
What is HARO and how do you use it?
HARO (Help A Reporter Out, now rebranded to Connectively) is a daily email of source requests from journalists. We monitor HARO, Qwoted, SourceBottle, and JournoRequests, identify queries matching your expert positioning, and respond with quotable commentary that lands placements in days, not weeks.
Can you produce original research and data studies?
Yes. Pro and Premium tiers include original research production: survey design (via Pollfish, Prolific, or SurveyMonkey Audience), data collection, statistical analysis, chart and infographic production, and the written angle and press release. Original data is the strongest pitch in PR.
How do you measure PR success?
Coverage volume, outlet authority (DR/DA), referring domains, brand search lift in Google Trends, organic traffic to landing pages, and downstream SEO ranking gains for target keywords. Premium tier includes a Looker Studio dashboard combining all of these into a single PR ROI view.

Tier 1 Coverage. High-Authority Backlinks.

Editorial outreach, data studies, expert commentary, and reactive PR via HARO, Qwoted, Muck Rack, and Cision.

  • Forbes, BBC, Bloomberg, TechCrunch outreach
  • Data studies & original research
  • HARO, Qwoted, Muck Rack, Cision
  • Coverage & backlink monitoring (Ahrefs)
  • Dedicated PR strategist
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