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PPC Advertising Service

Profitable
PPC Campaigns
on Google & Bing.

Google and Bing paid search campaigns that drive qualified traffic and conversions.

  • Google Ads & Microsoft Advertising
  • Search, Performance Max & Demand Gen
  • Conversion tracking & GA4 setup
📅 Delivery from 5 days (Jul 24)
Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC) Pricing.

Starter

For small accounts
What's Included
  • 1 Google Ads account audit
  • Up to 3 search campaigns
  • Keyword research (200 terms)
  • Conversion tracking setup
  • Monthly performance report
$499/campaign/ 1 audit · 3 campaigns
📅 From 5 Days (Jul 24)
POPULAR

Professional

For scaling accounts
What's Included
  • Google Ads + Microsoft Ads
  • Up to 8 campaigns
  • Performance Max + Search
  • Negative keyword sculpting
  • Bi-weekly optimisation
  • Bid strategy management
  • Dedicated PPC specialist
$999/campaign/ 8 campaigns · 2 networks
📅 From 7 Days (Jul 28)

Premium

For multi-market spend
What's Included
  • Multi-market PPC programme
  • Unlimited campaigns
  • Performance Max, Search, Demand Gen
  • Advanced audience layering
  • Weekly optimisation cycles
  • Custom Looker Studio dashboard
  • Dedicated PPC strategist
  • Quarterly strategy reviews
$2499/campaign/ Unlimited · multi-market
📅 From 10 Days (Jul 31)
Ads + landing pages

PPC that converts because the whole funnel is tuned

PPC advertising delivers ROI when the landing pages and tracking behind it are right. Pair it with landing page design, conversion optimisation and analytics in a growth-partner plan so every click has the best chance to convert.

Explore growth-partner plans →

What Is Pay-Per-Click Advertising (PPC)?

Pay-Per-Click (PPC) advertising is the fastest way to put your brand in front of high-intent buyers actively searching on Google and Microsoft Bing. Unlike SEO, paid search delivers traffic the day a campaign goes live, with full control over keywords, geography, devices, audiences, budgets, and bids. Every click is measurable, every conversion is attributable, and every dollar of ad spend can be tied to revenue through proper conversion tracking and analytics.

Our PPC management service covers the full Google Ads stack — Search, Performance Max, Demand Gen, Display, YouTube, and remarketing — alongside Microsoft Advertising for Bing, Yahoo, and DuckDuckGo. We handle account structure, keyword research, ad copywriting, landing page recommendations, conversion tracking via GA4 and Google Tag Manager, audience building, bid strategy selection, and ongoing optimisation cycles.

Whether you need a fresh Google Ads audit, a brand-new account build, or ongoing PPC campaign management for an existing programme, our PPC specialists run experiments, sculpt negatives, refine match types, and report on ROAS so every campaign gets cheaper to run over time.

How It Works

How Our Pay-Per-Click Advertising (PPC) Service Works

A simple 3-step process to deliver measurable results.

01

Audit & Strategy

We audit your existing account (or build from scratch), research keywords, study competitors, and define a measurable goal — leads, ROAS, or pipeline.

Step 1 of 3
02

Build & Launch

Account structure, ad groups, ad copy, extensions, conversion tracking, audience signals, and bid strategy — all configured before launch.

Step 2 of 3
03

Optimise & Scale

Weekly optimisation: search query mining, negative keywords, bid adjustments, ad copy tests, and budget reallocation toward what is working.

Step 3 of 3

Stop Wasting Spend on Broad Match

Most accounts leak budget on irrelevant clicks. Tight match types, sculpted negatives, and clean conversion data turn a leaky account into a profitable acquisition channel.

Why It Matters

Why You Need Professional Pay-Per-Click Advertising (PPC)

Specialist execution that turns pay-per-click advertising (ppc) into measurable revenue impact.

Google Ads & Microsoft Ads

Full-service management across Google Ads (Search, PMax, Demand Gen, Display, YouTube) and Microsoft Advertising (Bing, Yahoo, DuckDuckGo, AOL).

Conversion Tracking Done Right

GA4, Google Tag Manager, and offline conversion imports configured properly so every lead and sale is attributed to the campaign that earned it.

Smart Bidding & Audience Signals

Target ROAS, Maximise Conversions, and audience signals on Performance Max — driven by clean conversion data, not guesswork.

Transparent ROAS Reporting

Looker Studio dashboards showing spend, clicks, conversions, CPA, and ROAS by campaign, ad group, and keyword — refreshed daily.

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Stop Wasting Spend on Broad Match

Google and Bing paid search campaigns that drive qualified traffic and conversions.

Pay-Per-Click Advertising (PPC) FAQs

What platforms do you manage PPC campaigns on?
We manage Google Ads (Search, Performance Max, Demand Gen, Display, YouTube, and Shopping) and Microsoft Advertising (Bing, Yahoo, DuckDuckGo, AOL). Both platforms are configured with proper conversion tracking through GA4 and Google Tag Manager so spend, clicks, and conversions are fully attributable.
Do you set up conversion tracking from scratch?
Yes. We configure GA4, Google Tag Manager, enhanced conversions, and offline conversion imports for closed-won deals from your CRM. Without clean conversion data, smart bidding strategies like Target ROAS and Maximise Conversions cannot perform — so this is the first thing we fix on every account.
How is Performance Max different from Search campaigns?
Performance Max uses Google AI to serve ads across Search, Display, YouTube, Gmail, Discover, and Maps from a single asset group, optimising toward your conversion goal. Search campaigns give you tight control over keywords and match types. Most accounts run both — Search for high-intent terms and Performance Max for incremental coverage.
What is a typical PPC budget to get started?
For Google Search in competitive niches, a useful test budget is usually $1,500-$3,000 per month plus our management fee. Performance Max needs at least $50-$100 per day to give the algorithm enough conversion data to optimise. We will recommend a budget based on your CPCs, target CPA, and goals during the audit.
How quickly will I see results?
Search campaigns typically generate clicks and leads within 24-48 hours of launch. Performance Max needs roughly 2-4 weeks of conversion data before Google's smart bidding stabilises. Meaningful ROAS improvements usually appear from month two onward as we sculpt negatives and reallocate spend.
Do you write the ad copy and create assets?
Yes. We write Responsive Search Ad headlines and descriptions following character limits, and we create the asset groups (text, image, video assets) needed for Performance Max campaigns. We also recommend landing page improvements that lift Quality Score and conversion rate.
How do you report on PPC performance?
Every account gets a Looker Studio dashboard refreshed daily showing spend, clicks, CPC, conversions, CPA, ROAS, and conversion value by campaign, ad group, and keyword. Pro and Premium tiers include a written monthly review and strategy call.

High-Intent Clicks. Tracked Conversions. Profitable ROAS.

Google Ads and Microsoft Advertising managed end-to-end — keyword research, ad copy, conversion tracking, and weekly optimisation.

  • Google Ads + Microsoft Advertising
  • Performance Max & Search campaigns
  • GA4 conversion tracking setup
  • Weekly optimisation cycles
  • Looker Studio reporting
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