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Content Audit & Repurposing Service

Maximise Your
Content ROI
With Strategic Audits.

Stop creating from scratch. Our content audit and repurposing service identifies underperforming assets, refreshes outdated content, and transforms existing material into new formats — turning your content library into a compounding growth engine.

  • Full content inventory & performance scoring
  • Repurpose blogs into videos, carousels & emails
  • Delivered in 3-5 business days
📅 Delivery from 3 days (Jul 22)
Content Audit Repurposing Service

Content Audit & Repurposing Pricing.

Starter

For small content libraries
What's Included
  • Audit up to 50 pages
  • Performance scoring & prioritisation
  • Top 10 refresh recommendations
  • Content gap identification
  • 1 Round of Revisions
  • 5-Day Delivery
$349/project/ Up to 50 pages audited
📅 From 3 Days (Jul 22)
POPULAR

Growth

For growing content libraries
What's Included
  • Audit up to 150 pages
  • Full performance scoring
  • 30 Refresh briefs with recommendations
  • 5 Repurposed content pieces
  • Competitor content benchmarking
  • 2 Rounds of Revisions
  • Dedicated Strategist
  • 5-Day Delivery
$699/project/ Up to 150 pages · 5 repurposed pieces
📅 From 5 Days (Jul 24)

Premium

Full content transformation
What's Included
  • Unlimited page audit
  • Full performance scoring & heatmap analysis
  • Complete refresh roadmap
  • 15 Repurposed content pieces
  • Competitor benchmarking
  • Content calendar integration
  • Unlimited Revisions
  • Dedicated Strategist
  • Priority 3-Day Delivery
$1299/project/ Unlimited pages · 15 repurposed pieces
📅 From 7 Days (Jul 28)
Do more with less

Repurpose existing content into compounding assets

Content audit and repurposing extracts more value from what you already have — and even more inside an ongoing programme. Bundle it with content strategy, SEO and social in a growth-partner plan so old content keeps earning across new channels.

Explore growth-partner plans →

What Is a Content Audit & Why Repurpose Content?

A content audit is a systematic review of every content asset across your website — blog posts, landing pages, guides, case studies, videos, and downloadable resources — evaluated against performance metrics including organic traffic, keyword rankings, engagement rates, backlink profiles, and conversion data. The goal of a content inventory and content performance analysis is to categorise every page as keep, refresh, merge, or retire, creating a clear roadmap for maximising the value of your existing content library. Without regular audits, content decay silently erodes your rankings: statistics become outdated, competitors publish stronger versions, and search intent evolves — leaving once-performing pages to decline in traffic and relevance.

Content repurposing is the strategic transformation of existing material into entirely new formats to reach new audiences and channels. A single pillar blog post can become a video script, a social media carousel, an email drip sequence, an infographic, a podcast episode outline, and a LinkedIn article — multiplying your content ROI without multiplying production effort. This multi-format content strategy is the foundation of modern content recycling: rather than creating from scratch every time, you extract maximum value from proven content that already resonates with your audience. Evergreen content optimisation ensures these assets continue to compound in value over months and years.

Together, content auditing and repurposing form a complete content lifecycle management system. The audit identifies which assets deserve investment, the refresh strategy restores and improves their performance, and the repurposing workflow transforms them into new formats across every channel. The result: more traffic, more engagement, and more conversions — with significantly less production cost. Businesses that repurpose blog content systematically report 60% lower content production costs while achieving 3x or more total reach compared to single-format publishing.

How It Works

How Our Content Audit & Repurposing Service Works

A simple 3-step process to audit, refresh, and repurpose your content for maximum ROI.

01

Audit & Score

We crawl your entire content library, score each piece on traffic, engagement, conversions, and SEO performance, then categorise every page as keep, refresh, merge, or retire — giving you a complete content inventory with actionable performance data.

Step 1 of 3
02

Prioritise & Plan

We build a prioritised refresh roadmap based on ROI potential, identifying quick wins and high-impact repurposing opportunities across formats. Every recommendation is ranked by expected traffic lift and effort required.

Step 2 of 3
03

Refresh & Repurpose

We rewrite, update, and transform top-priority content into new formats — blog to carousel, webinar to blog series, whitepaper to infographic — then deliver with publishing recommendations and optimised metadata.

Step 3 of 3

Your Content Library Is a Gold Mine

Most businesses sit on hundreds of pages of content that could drive 3x more traffic with a strategic audit and repurpose plan. Stop creating from scratch — maximise what you already have.

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Why It Matters

Why You Need Content Auditing & Repurposing

Turn your existing content library into a compounding growth engine with strategic audits and multi-format repurposing.

Compound Content Growth

A single blog post can become 8+ assets: social carousels, email sequences, video scripts, infographics, and podcast talking points. Content repurposing multiplies your ROI without multiplying your production cost.

Fix Content Decay

60% of content loses ranking within 12 months. Regular content audits identify decay before it impacts traffic, then strategic refreshes restore and often exceed original performance.

Eliminate Cannibalisation

Duplicate and overlapping content confuses search engines. Our audit identifies cannibalisation, recommends merges and redirects, and consolidates your topical authority for stronger rankings.

Data-Driven Prioritisation

Not all content deserves a refresh. We score every page on traffic, backlinks, conversions, and keyword potential to focus effort where ROI is highest — so you invest in content that delivers measurable results.

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Browse the full Content Marketing services hub for the complete content marketing offering.

Stop Creating From Scratch

Audit, refresh, and repurpose your existing content library. Transform underperforming pages into traffic-driving assets across every format and channel.

Content Audit & Repurposing FAQs

What is a content audit and why does my business need one?
A content audit is a systematic review of every content asset on your website — blog posts, landing pages, guides, videos, and downloads — evaluated against performance metrics like organic traffic, engagement, conversions, backlinks, and keyword rankings. Businesses need content audits because content decays over time: statistics become outdated, competitors publish better versions, and search algorithms evolve. A professional content audit identifies exactly which pages to keep, refresh, merge, or retire — turning your existing content library into a strategic growth asset instead of a liability.
What is content repurposing and how does it differ from content recycling?
Content repurposing is the strategic process of transforming existing content into entirely new formats — for example, turning a blog post into a video script, a webinar recording into a blog series, or a whitepaper into an infographic and social carousel set. Content recycling, by contrast, typically means re-sharing or re-promoting existing content in its original format. Repurposing creates genuinely new assets from existing material, multiplying your content ROI without multiplying production costs. A single pillar blog post can become 8 or more distinct assets across channels.
How often should I audit my content?
For most businesses, a comprehensive content audit should be conducted every 6 to 12 months. However, high-volume publishers (those producing 10+ pieces per month) benefit from quarterly audits. Between full audits, monitor your top-performing pages monthly for signs of content decay — declining traffic, dropping keyword rankings, or outdated statistics. Our content audit service provides a prioritised refresh roadmap so you can address decay proactively rather than reactively.
What metrics do you use to score content during an audit?
We score every page across six core dimensions: organic traffic (monthly sessions and trend direction), keyword rankings (positions and number of ranking keywords), engagement metrics (time on page, bounce rate, scroll depth), backlink profile (referring domains and link quality), conversion performance (goal completions, CTR to next action), and content freshness (publication date, last update, accuracy of statistics and references). Each page receives a composite score that determines whether it should be kept as-is, refreshed, merged with similar content, or retired.
When should I refresh content versus retire it?
Refresh content when it has existing backlinks or keyword rankings worth preserving, covers a still-relevant topic, or has a URL that receives referral traffic. Retire content when the topic is no longer relevant to your business, the page has zero backlinks and no organic traffic, or the content is so outdated that a complete rewrite would be more efficient. When retiring, always implement 301 redirects to the most relevant remaining page to preserve any residual link equity. Our audit clearly categorises every page with the recommended action.
What formats work best for repurposing blog content?
The highest-ROI repurposing formats include: social media carousels (extract key points into visual slides), short-form video scripts (turn how-to sections into 60-second explainers), email newsletter segments (serialise long-form content into a drip sequence), infographics (visualise data and processes), podcast talking points (use blog structure as episode outlines), LinkedIn articles (adapt for professional audience with business angle), Twitter/X threads (distil key insights into thread format), and slide decks (convert frameworks into presentation format). We match formats to your audience and channel strategy.
How much more traffic can I expect from refreshing old content?
On average, strategically refreshed content sees a 2x to 4x increase in organic traffic within 60 to 90 days of republishing. Some pages see even greater lifts — particularly those that had strong backlink profiles but outdated information. The key factors are: updating statistics and examples, expanding thin sections, improving internal linking, optimising for current search intent, and adding new media formats. Our clients typically see a 3.2x average traffic increase across refreshed pages.
What is content cannibalisation and how does an audit fix it?
Content cannibalisation occurs when multiple pages on your site compete for the same keywords, splitting your ranking potential and confusing search engines about which page to rank. This is one of the most common and damaging SEO issues, and it is nearly invisible without a proper audit. Our content audit identifies all cannibalisation instances, then recommends specific actions: merge overlapping articles into a single authoritative page, differentiate targeting by adjusting keyword focus, or implement canonical tags and redirects to consolidate authority.
What does the content audit deliverable include?
Our deliverables include: a complete content inventory spreadsheet with every URL catalogued, a performance scorecard for each page (traffic, rankings, backlinks, engagement, conversions), a categorisation matrix (keep, refresh, merge, retire) with rationale, a prioritised refresh roadmap ranked by ROI potential, detailed refresh briefs for top-priority pages (including keyword targets, structural recommendations, and content gaps to fill), repurposed content pieces in specified formats, and a competitor content benchmarking report showing gaps and opportunities.
How long does a content audit take to complete?
Turnaround depends on the scope: our Starter package (up to 50 pages) is delivered in 5 business days, Growth (up to 150 pages) in 5 business days, and Premium (unlimited pages) with priority 3-day delivery. For sites with 500+ pages, we may extend the timeline by 1-2 days to ensure thoroughness. Every audit includes a prioritised action plan so you can begin implementing high-impact refreshes immediately upon delivery.
What is the ROI of content repurposing compared to creating new content?
Content repurposing typically delivers 60% lower production costs compared to creating entirely new content, because the research, structure, and core messaging already exist. A single well-performing blog post repurposed into a video, carousel, email sequence, and infographic can generate 3-5x the total reach of the original piece alone. Additionally, repurposed content reinforces your messaging across channels, which improves brand recall and supports multi-touch attribution. Most clients see a positive ROI within the first month of implementing their repurposing roadmap.
Do you handle the content refresh and repurposing, or just provide recommendations?
Both options are available. Our Starter package focuses on audit and recommendations — you receive a detailed refresh roadmap and briefs to execute internally. Our Growth and Premium packages include hands-on content repurposing: we rewrite, update, and transform your top-priority content into new formats, delivering publish-ready assets. Premium clients also receive content calendar integration so refreshed and repurposed pieces are scheduled alongside new content for a cohesive publishing strategy.

Your Content Library Is Worth More Than You Think

Strategic content audits and repurposing turn underperforming assets into compounding growth engines — more traffic, more leads, less production cost.

  • Audit up to unlimited pages
  • Performance scoring & prioritisation
  • Blog-to-video, carousel & email repurposing
  • Competitor content benchmarking
  • 100% satisfaction guarantee — or your money back
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