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Podcast Marketing Service

Launch, Promote &
Grow Your Podcast
Audience Strategically.

Great podcasts deserve great audiences. Our podcast marketing service handles show notes writing, podcast SEO, directory submissions, audiogram creation, and listener growth campaigns — so your episodes reach the right people on Apple Podcasts, Spotify, and beyond.

  • SEO-optimised show notes & directory submission
  • Audiograms, social clips & cross-promotion
  • Listener growth tracking & analytics reporting
📅 Delivery from 5 days (Jul 24)
Podcast Marketing Service

Podcast Marketing Pricing.

Starter

For new & growing podcasts
What's Included
  • Show Notes Writing (4 Episodes)
  • Podcast SEO Optimisation
  • Directory Submission (Apple, Spotify, Google)
  • Basic Social Promotion Clips
  • Monthly Listener Report
  • 1 Round of Revisions
$399/month/ 4 episodes · basic promotion
📅 Delivery from 5 Days (Jul 24)
POPULAR

Growth

For serious podcast growth
What's Included
  • Show Notes Writing (8 Episodes)
  • Full Podcast SEO & Keyword Strategy
  • All Major Directory Submissions
  • Social Media Audiograms & Clips
  • Email Newsletter Integration
  • Guest Booking Support
  • Cross-Promotion Outreach
  • Bi-Weekly Analytics Reports
  • 2 Rounds of Revisions
  • Dedicated Podcast Marketer
$799/month/ 8 episodes · full promotion
📅 Delivery from 7 Days (Jul 28)

Premium

Complete podcast marketing
What's Included
  • Show Notes Writing (12+ Episodes)
  • Full SEO, Keyword & Discoverability Strategy
  • All Directory Submissions & Optimisation
  • Full Social Media Promotion Suite
  • Email & Blog Content Integration
  • Guest Booking & Outreach Management
  • Paid Listener Acquisition Campaigns
  • YouTube Podcast Distribution
  • Weekly Analytics Reports
  • Unlimited Revisions
  • Dedicated Podcast Marketer
$1499/month/ 12+ episodes · full suite
📅 Delivery from 10 Days (Jul 31)
Audio to audience

Podcast marketing that feeds your whole content mix

Podcast marketing grows an audience fastest when episodes are repurposed across channels. Pair it with content repurposing, social and SEO in a growth-partner plan so every episode works as blog, social and search content too.

Explore growth-partner plans →

What Is Podcast Marketing?

Podcast marketing is the work of growing a podcast's reach and fans. We do it through SEO-tuned show notes, directory listings, social posts, cross-app campaigns, and listener acquisition. There are over four million podcasts vying for ears on Apple Podcasts, Spotify, and many other apps. So just hitting publish is not enough. A real plan makes your show easy to find, rank in search, and pull in fans who stick around.

Good podcast promo blends many channels. SEO-tuned show notes help your show rank on Google and in-app search. Social audiograms and clips give fans a tasty preview on Instagram, TikTok, LinkedIn, and X. Directory work across 15+ apps boosts reach. Guest booking and cross-promo put your show in front of new fans in your niche. Email tie-ins turn casual listeners into true fans. Each channel feeds the others. The result is a growth engine for your show.

Most podcasts fail not for bad content. They fail because no one finds them. Pro podcast marketing bridges that gap. Are you launching a new show and need a strong launch plan? Or have you got a show that has plateaued and needs fresh fans? Our podcast marketing service has the SEO, promo, and reach you need to grow — from Apple Podcasts to Spotify ranking, plus YouTube reach and paid listener campaigns.

How It Works

How Our Podcast Marketing Works

A simple 3-step process to grow your podcast audience consistently.

01

Strategy & Audit

We audit your show. Study your target fans. Look at rival shows. And build a custom plan. It covers SEO keywords, directory spots, content angles, and growth goals tied to your show.

Step 1 of 3
02

Production & Optimisation

We write SEO-tuned show notes for every episode. We submit and tune your podcast across all major directories. We make social audiograms and clips. And we tie your episodes into emails and blog posts to boost reach.

Step 2 of 3
03

Promotion & Growth

We run cross-promo outreach. Manage guest bookings. Run paid listener campaigns. Push to YouTube. And ship reports each month. We turn data into clear tips that grow your show.

Step 3 of 3

Your Podcast Deserves a Growing Audience

Over 4 million podcasts vie for ears. Our podcast marketing service makes sure your show is easy to find, ranks in search, and grows each month. With SEO-tuned show notes, directory work, audiograms, cross-promo, and data-led listener growth built in.

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Why It Matters

Why You Need Podcast Marketing

Strategic promotion turns a great podcast into a growing, discoverable, and monetisable media asset.

Podcast Discoverability

SEO-tuned show notes and directory work across 15+ apps make sure fans find your episodes. They search on Google, Apple Podcasts, Spotify, and every major podcast app. We turn searches into new fans.

Multi-Channel Promotion

Audiograms, social clips, emails, blog tie-ins, and cross-promo work as one. We push every episode across many channels. Growth compounds. A single channel can't match it.

Data-Driven Growth

Monthly reports track downloads, fan growth, listen rate, traffic sources, and SEO ranks. So we tune your podcast plan based on real data — not guesses.

Audience Building

Guest booking, cross-promotion with complementary podcasts, and paid listener acquisition campaigns expand your reach beyond organic discovery — building a loyal listener base that grows with every episode you publish.

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Stop Publishing Episodes Into the Void

Professional podcast marketing with SEO-optimised show notes, directory submissions, audiograms, guest booking, and listener growth campaigns. Apple Podcasts, Spotify, YouTube, and beyond — promoted strategically, every single episode.

Podcast Marketing FAQs

What is podcast marketing and why do podcasts need it?
Podcast marketing is the strategic promotion, distribution, and audience growth of a podcast through SEO-optimised show notes, directory submissions, social media promotion, cross-platform campaigns, and listener acquisition strategies. Most podcasts fail not because the content is bad — but because nobody discovers it. With over 4 million podcasts competing for attention, dedicated podcast marketing ensures your show reaches the right audience, ranks in search results, and grows consistently over time.
How do you grow podcast listeners?
We grow listeners through a multi-channel approach: SEO-optimised show notes that rank in Google and podcast search, audiogram clips and social media promotion across Instagram, TikTok, LinkedIn, and Twitter/X, email newsletter integration, cross-promotion with complementary podcasts, guest booking that exposes your show to new audiences, directory optimisation for Apple Podcasts and Spotify, and paid listener acquisition campaigns for accelerated growth. Every strategy is data-driven and tracked through analytics.
What are podcast show notes and why do they matter for SEO?
Podcast show notes are written summaries of each episode published on your website or podcast hosting platform. They matter because search engines cannot index audio content — show notes are what Google, Apple Podcasts, and Spotify use to understand and rank your episodes. SEO-optimised show notes include target keywords, episode summaries, timestamps, guest bios, resource links, and calls to action. Well-written show notes can drive significant organic traffic and new listener discovery.
Which podcast directories do you submit to?
We submit and optimise your podcast across all major directories including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, TuneIn, iHeartRadio, Pandora, Pocket Casts, Overcast, Castro, Podchaser, Listen Notes, and YouTube. Each directory has specific optimisation requirements for titles, descriptions, categories, and artwork. Our Premium package includes ongoing directory optimisation to ensure your show maintains maximum visibility across all 15+ platforms.
What are audiograms and how do they promote a podcast?
Audiograms are short video clips (15-60 seconds) that combine a podcast audio snippet with a visual waveform, captions, and branding — designed for sharing on social media platforms like Instagram, TikTok, LinkedIn, and Twitter/X. Audiograms are one of the most effective podcast promotion tools because they give potential listeners a preview of your content in a format native to social media. We create engaging audiograms from your best moments to drive clicks and new subscribers.
How does podcast guest booking help with growth?
Guest booking is a powerful growth strategy that works in two directions. When you invite guests onto your show, they share the episode with their audience — exposing your podcast to new listeners. When you appear as a guest on other podcasts, you reach established audiences in your niche. Our Growth and Premium packages include guest booking support and outreach management to build a consistent pipeline of high-value guest appearances that drive cross-audience growth.
How long does it take to see podcast growth results?
Podcast growth is a compounding effort. Most clients see measurable increases in downloads and subscribers within the first 4-8 weeks of consistent marketing. SEO-optimised show notes typically begin ranking in search within 2-4 weeks. Social media promotion and audiograms drive immediate engagement. Significant audience growth — doubling or tripling your listener base — typically occurs over 3-6 months of sustained, multi-channel marketing. We provide regular analytics reports so you can track progress from day one.
Can you help with a new podcast launch?
Yes. Podcast launches are one of our specialties. A strong launch is critical because Apple Podcasts and Spotify algorithms favour new shows with early momentum. Our launch strategy includes pre-launch audience building, directory submissions and optimisation, launch day promotion campaigns, social media launch sequences, email outreach, guest booking, and a coordinated push to generate reviews and ratings in the first 2 weeks — giving your podcast the best possible algorithmic boost.
How do you measure podcast marketing success?
We track downloads per episode, total subscribers, listener retention rate, audience demographics, traffic sources (organic search, social media, direct), Apple Podcasts and Spotify chart rankings, show notes page views and SEO rankings, social media engagement on audiograms and clips, email click-through rates, and overall listener growth trends. Our analytics reports break down performance by channel so you can see exactly which marketing efforts are driving growth.
Do you help with podcast monetisation?
While our core service focuses on audience growth and promotion, a growing audience is the foundation of podcast monetisation. We help you build the listener base and engagement metrics needed to attract sponsors, launch premium content or membership tiers, and generate leads or sales from your podcast. Our Premium package positions your podcast for monetisation by building consistent audience growth, professional show notes, and cross-platform visibility.
What is the difference between your Starter, Growth, and Premium packages?
Our Starter package ($399/month) covers the essentials — show notes for 4 episodes, podcast SEO, directory submissions, and basic social promotion. The Growth package ($799/month) scales to 8 episodes with full SEO strategy, audiograms, email integration, guest booking support, and cross-promotion outreach. The Premium package ($1,499/month) covers 12+ episodes with full promotion suite, paid listener acquisition, YouTube distribution, guest management, and weekly analytics — the complete podcast marketing solution.
Can podcast marketing work for B2B and niche podcasts?
Absolutely. B2B and niche podcasts often benefit the most from dedicated marketing because their target audience is specific and discoverable. SEO-optimised show notes rank for industry-specific keywords, LinkedIn promotion reaches professional audiences, and guest booking with industry experts drives highly targeted listener growth. Niche podcasts do not need millions of downloads to be successful — they need the right listeners, and our targeted marketing strategies deliver exactly that.

Your Podcast Deserves a Growing Audience

Professional podcast marketing with SEO-optimised show notes, directory submissions, audiograms, and multi-channel promotion that drives real listener growth.

  • SEO-optimised show notes for every episode
  • Submission & optimisation across 15+ directories
  • Audiograms & social media promotion
  • Guest booking & cross-promotion outreach
  • 100% satisfaction guarantee — or your money back
Book a Free Consultation First
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