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Google Shopping Ads Pricing.

Starter

For new Shopping accounts
What's Included
  • Merchant Center setup
  • Up to 100 products in feed
  • 1 Standard Shopping campaign
  • GA4 ecommerce tracking
  • Monthly performance report
$449/project/ 100 SKUs Β· 1 campaign
πŸ“… From 5 Days (Jul 24)

Premium

For multi-country catalogues
What's Included
  • Multi-country Merchant Center
  • Unlimited SKUs
  • Performance Max + Standard Shopping
  • Supplemental feed via DataFeedWatch
  • Weekly optimisation
  • Promotion & review feed setup
  • Looker Studio reporting
  • Dedicated Shopping strategist
$2199/project/ Unlimited Β· multi-country
πŸ“… From 12 Days (Aug 4)
Feed to sales

Shopping ads backed by a ranking, converting store

Google Shopping ads perform when your product data and store are optimised too. Combine them with e-commerce SEO, conversion optimisation and feed work in a growth-partner plan so paid and organic shopping work together.

Explore growth-partner plans β†’

What Is Google Shopping Ads?

Google Shopping Ads β€” also known as Product Listing Ads (PLAs) β€” show product images, prices, and store names directly in Google search and the Shopping tab. They are the highest-converting ad format for e-commerce because shoppers see exactly what they are buying before they click. Setting them up correctly requires a clean product feed in Google Merchant Center, properly mapped attributes, and a campaign structure that lets Google's machine learning find the best buyers.

Our Google Shopping Ads service handles Merchant Center account setup, product feed creation and optimisation, feed rules, supplemental feeds via DataFeedWatch or Channable, GTIN and brand approval, disapproval monitoring, Performance Max for retail asset groups, and bid management. We work with all major e-commerce platforms β€” Shopify, WooCommerce, BigCommerce, Magento, and Wix β€” and connect feeds via native integrations or third-party tools.

Whether you sell 50 SKUs from a small Shopify store or 50,000 SKUs across multiple countries, our Shopping specialists structure campaigns by margin, custom labels, and best-sellers so your top-converting products get the budget they deserve.

How It Works

How Our Google Shopping Ads Service Works

A simple 3-step process to deliver measurable results.

01

Merchant Center & Feed

We create or audit your Merchant Center, fix disapprovals, optimise titles and attributes, and connect your feed via Shopify, WooCommerce, or DataFeedWatch.

Step 1 of 3
02

Campaign Build

Performance Max for retail with asset groups, custom labels for margin tiers, audience signals, and ecommerce conversion tracking via GA4.

Step 2 of 3
03

Optimise & Scale

Weekly optimisation across product groups, custom labels, and feed rules β€” pushing budget toward winning SKUs and margin tiers.

Step 3 of 3

Your Best Sellers Deserve the Most Budget

Custom labels and product-level bidding turn a flat catalogue into a profit-driven Shopping account where margin and velocity decide where the spend goes.

Why It Matters

Why You Need Professional Google Shopping Ads

Specialist execution that turns google shopping ads into measurable revenue impact.

Merchant Center Setup Done Right

Account creation, business verification, GTIN approval, tax and shipping configuration, and policy compliance β€” fixed before campaigns ever go live.

Feed Optimisation

Title rewrites, attribute mapping, custom labels, and feed rules that lift impression share without changing your store data.

Performance Max for Retail

PMax retail campaigns with product feeds, asset groups, and audience signals β€” leveraging Google AI across Shopping, Search, Display, and YouTube.

Disapproval Monitoring

Daily monitoring of disapproved products, missing GTINs, image issues, and policy violations β€” fixed before they cost you sales.

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Your Best Sellers Deserve the Most Budget

Product listing ad campaigns for e-commerce stores on Shopify, WooCommerce, and BigCommerce.

Google Shopping Ads FAQs

What e-commerce platforms do you work with?
We work with Shopify, WooCommerce, BigCommerce, Magento, Wix, and Squarespace. Feeds are connected via native Google channel apps where available (Shopify Google channel, WooCommerce Google Listings & Ads) or through DataFeedWatch and Channable for advanced feed transformations.
Do I need Google Merchant Center to run Shopping Ads?
Yes. Merchant Center is where your product feed lives and where Google verifies your business, products, tax, and shipping setup. We handle full Merchant Center setup including business verification, GTIN approval, and policy compliance before any campaigns go live.
What is Performance Max for retail?
Performance Max for retail is Google's AI-driven campaign type that uses your Merchant Center feed plus asset groups (text, image, video) to serve product ads across Shopping, Search, Display, YouTube, Gmail, and Discover from a single campaign. It is now Google's recommended default for Shopping advertisers.
How do you optimise product feeds?
We rewrite product titles to include brand, product type, and attributes that match search intent; map missing attributes (colour, size, material, age group); add custom labels for margin and best-seller tiers; and apply feed rules in Merchant Center to fix issues at scale without touching your store data.
What are custom labels and why do they matter?
Custom labels are five extra attributes you can attach to products to segment them in Shopping campaigns β€” for example, by margin tier, seasonality, best-seller status, or new arrival. They let you bid more aggressively on high-margin or fast-moving products and protect spend on slow movers.
Can you fix disapproved products in Merchant Center?
Yes. We monitor disapprovals daily and fix the most common issues β€” missing GTINs, image policy violations, mismatched prices between feed and landing page, restricted product policies, and tax/shipping configuration errors.

Sell More Products. Lower Your Cost Per Sale.

Google Shopping Ads managed end-to-end β€” Merchant Center, feed optimisation, Performance Max for retail, and weekly bid management.

  • Shopify, WooCommerce, BigCommerce
  • Merchant Center + feed setup
  • Performance Max for retail
  • Custom labels & feed rules
  • GA4 ecommerce tracking
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