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Content Quality Checker

Paste any page's HTML and run a 21-item checklist covering on-page SEO fundamentals and AI-citation readiness — get a publish / fix-first / no-publish verdict before you hit send.

E-E-A-T ProxiesAI Citation ReadinessOn-page ChecklistSchema DetectionFreshness SignalPublish VerdictAustralian SEO

Paste HTML

Paste a page's HTML on the left to run the checklist.

How to Audit a Page's Content Quality

Run this before you publish, and again whenever a page's rankings start slipping — most quality issues are quick fixes once you see them named.

1

Grab your page HTML

In Chrome, right-click the page → "View page source" → Ctrl+A, Ctrl+C. Or export the rendered HTML from your CMS.

2

Paste and review the verdict

21 checks run instantly, weighted by impact. The top banner gives a publish / publish-with-fixes / no-publish call — a few checks (missing title, missing H1, noindex, near-empty content) veto the page outright.

3

Work the top fixes first

Fixes are sorted by point weight — the "Top fixes" list is your priority order, not the full checklist read top to bottom.

4

Re-run after every edit

Especially the AI-citation-readiness checks (freshness, FAQ schema, direct-answer opening) — these are easy to lose in a CMS re-template.

What the Checklist Actually Scores

21 checks across two groups: standard on-page SEO, and AI-citation-readiness proxies most checklists skip.

Title & meta

Title present and 30-60 characters, meta description present and 70-155 characters, a canonical link, and no unintentional noindex.

Structure

Exactly one H1, no skipped heading levels, an og:image, and image alt text / dimensions coverage above 90%.

Depth & linking

600+ words (under 150 is a veto), 5+ internal links, JSON-LD schema present (bonus for more than one block), no generic anchor text.

AI citation readiness

A visible freshness date, FAQ/Q&A schema, a direct-answer opening paragraph, at least one external citation, and a byline or author schema.

Why Content Quality Matters More Than Ever

Ranking and AI-citation are increasingly separate games — this checklist plays both.

Search & ranking

On-page SEOContent depthInternal linkingStructured dataFreshnessDuplicate title/desc risk

AI search & GEO

AI OverviewsChatGPT citationsPerplexity sourcingDirect-answer shapeFAQ schemaPrimary-source links

Trust & E-E-A-T

Author bylinePerson schemaCitation qualityUpdate transparencyEditorial reviewClaim verifiability

Publishing workflow

Pre-publish QAEditorial checklistContent auditsRefresh prioritisationCMS regression checksFast onboarding for writers

Content Quality Checker FAQ

Is this the same as Google's E-E-A-T scoring?

No. E-E-A-T is a qualitative framework Google's human raters and algorithms judge holistically. This tool runs a deterministic 21-item checklist that approximates the checkable proxies (freshness signals, citations, byline, direct-answer shape, schema) — it's a fast heuristic pass, not a replacement for editorial judgment.

Does the tool send my HTML anywhere?

No. Parsing runs entirely in your browser via the native DOMParser. Your HTML never leaves your device.

What's "CITE readiness" and why does it matter?

It's a set of signals that make a page more likely to be quoted in AI Overviews, ChatGPT, Perplexity and similar AI answers: a visible freshness date, FAQ schema, a clear direct-answer opening paragraph, and links to primary sources. None of these guarantee a citation, but pages missing all of them rarely get one.

Why did my page get "no publish" even with a decent score?

A few checks are vetoes — missing title, missing H1, a noindex tag, or content under 150 words fail the page outright regardless of the numeric score, the same way one broken fundamental would sink an editorial review.

Want a Human Editorial Review, Not Just a Checklist?

Our Australian-led team reviews E-E-A-T signals, citation quality and content structure across your whole site — then hands you a prioritised fix list.

  • Manual E-E-A-T review
  • Prioritised fix list
  • No lock-in commitment
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