Skip to main content
Partnership & Co-marketing Service

Partner with
Complementary Brands
Grow Together.

Partner discovery, outreach, contracts, and joint campaign execution with complementary brands.

  • Partner discovery & outreach
  • Joint webinars, ebooks & campaigns
  • Contracts & lead-share agreements
📅 Delivery from 10 days (Jul 31)
Partnership & Co-marketing

Partnership & Co-marketing Pricing.

Starter

For first partnerships
What's Included
  • Partner discovery list (25)
  • Outreach templates
  • 1 partner secured
  • Co-marketing brief
  • Performance report
$399/project/ 25 prospects · 1 partner
📅 From 10 Days (Jul 31)
POPULAR

Professional

For active partnership programmes
What's Included
  • Partner discovery (50-100)
  • Outreach + follow-up sequences
  • Up to 4 partners secured
  • Joint webinar / ebook execution
  • Contract & lead-share agreements
  • Dedicated partnership manager
$799/project/ 4 partners · campaigns
📅 From 14 Days (Aug 6)

Premium

For full partnership team
What's Included
  • Strategic partnership programme
  • Unlimited partner outreach
  • Joint campaign roadmap
  • Co-branded content production
  • Quarterly partner reviews
  • Dedicated partnerships lead
  • Custom reporting
$1599/project/ Programme · roadmap
📅 From 21 Days (Aug 17)
Grow together

Co-marketing that amplifies your whole strategy

Partnership and co-marketing extend reach fastest when content and funnels support them. Pair them with content marketing, digital PR and lead generation in a growth-partner plan so shared campaigns drive real pipeline.

Explore growth-partner plans →

What Is Partnership & Co-marketing?

Partnership and co-marketing is one of the cheapest, highest-trust acquisition channels available — and one of the least-used. The idea is simple: find a non-competing brand that serves the same audience, run a joint campaign (webinar, ebook, bundle, integration, podcast swap), and share the leads. Both audiences hear about a relevant solution from a brand they already trust.

Our partnership and co-marketing service handles partner discovery (using Crunchbase, BuiltWith, LinkedIn Sales Navigator, and competitive intelligence tools to identify complementary brands), warm outreach via email and LinkedIn, contract and lead-share agreement drafting, joint campaign brief and timeline, content production, co-branded landing pages, joint webinar setup (Zoom, Goldcast, Hopin, Demio, Livestorm), and post-campaign lead handoff.

Whether you need to land your first partner, run a quarterly co-marketing campaign with established partners, or build a strategic partnership programme with a full roadmap, our partnership leads handle the relationship work and the production grind so the joint campaigns actually ship.

How It Works

How Our Partnership & Co-marketing Service Works

A simple 3-step process to deliver measurable results.

01

Discover & Outreach

We identify complementary brands using Crunchbase, BuiltWith, and LinkedIn Sales Navigator, then run warm outreach sequences via email and LinkedIn to start conversations.

Step 1 of 3
02

Contract & Plan

Co-marketing agreement covering lead share, attribution, content rights, and timeline. Joint campaign brief, calendar, and asset list signed off by both teams.

Step 2 of 3
03

Execute & Report

Joint webinar, ebook, or campaign delivered end-to-end. Leads handed off via shared spreadsheet or CRM sync, performance reported to both partners.

Step 3 of 3

Borrow Audiences You Could Never Buy

A joint webinar with the right partner reaches a vetted audience your paid ads will never touch — at zero CPC and with the trust of a brand they already follow.

Why It Matters

Why You Need Professional Partnership & Co-marketing

Specialist execution that turns partnership & co-marketing into measurable revenue impact.

Smart Partner Discovery

Crunchbase, BuiltWith, LinkedIn Sales Navigator, and competitive analysis to identify non-competing brands with overlapping audiences and complementary positioning.

Warm Outreach

Personalised outreach sequences via email and LinkedIn, with hooks built around audience overlap, integration potential, and joint value.

Joint Campaign Execution

Webinars, ebooks, bundles, integrations, podcast swaps, joint research reports, and co-branded landing pages — all shipped end-to-end.

Contracts & Lead Share

Co-marketing agreements covering attribution, lead share splits, content rights, IP, and cancellation — so the joint campaign never turns into a dispute.

Related Articles

How AI Is Changing Digital Marketing Pricing in Australia
Digital Marketing

How AI Is Changing Digital Marketing Pricing in Australia (2026)

AI-augmented Australian agencies have cut digital marketing prices 40-70%. Real 2026 numbers, what AI accelerates, what humans still own.

11 min read
READ MORE...
How Much Does a Full-Service Marketing Team Cost in Australia
Digital Marketing

How Much Does a Full-Service Marketing Team Cost in Australia? (2026)

In-house vs agency retainer vs growth-partner subscription — real 2026 AUD costs for all 7 services and when each model wins.

9 min read
READ MORE...
Growth Partner vs Marketing Agency
Digital Marketing

Growth Partner vs Marketing Agency: Which Is Cheaper for an Australian SMB? (2026)

Real AUD costs, what each model includes, and why a bundled growth partner usually wins on coverage per dollar.

7 min read
READ MORE...
What Is a Fractional CMO
Digital Marketing

What Is a Fractional CMO — and Do Australian SMBs Actually Need One? (2026)

What a fractional CMO costs, and when an SMB needs senior strategy versus a growth partner that also handles execution.

6 min read
READ MORE...

More Digital Marketing Services

View all Digital Marketing services →
Referral Programme Design
Referral Programme Design
Online Reputation Management
Online Reputation Management
Digital PR & Media Outreach
Digital PR & Media Outreach
AI Bid Management
AI Bid Management

Browse the full Digital Marketing services hub for the complete digital marketing offering.

Borrow Audiences You Could Never Buy

Partner discovery, outreach, contracts, and joint campaign execution with complementary brands.

Partnership & Co-marketing FAQs

How do you find the right partners?
We use Crunchbase, BuiltWith, LinkedIn Sales Navigator, G2, Capterra, and SimilarWeb to identify brands serving the same audience without competing directly. Selection criteria include audience size, brand authority, integration potential, and willingness to co-market based on past activity.
What types of co-marketing campaigns work best?
Joint webinars (the gold standard for B2B), co-authored ebooks and research reports, product bundles, integration launches with paired marketing pushes, podcast swaps, joint case studies, and co-branded landing pages. The format depends on the audience and the partner's strengths.
How do you split leads between partners?
Standard co-marketing agreements give each partner 100% of the leads from a joint campaign — both partners get the full list and can market to it independently going forward. We document this explicitly in the contract along with attribution, content rights, and cancellation terms.
What webinar platforms do you use?
We use Zoom Webinars, Goldcast, Hopin, Demio, Livestorm, BigMarker, Riverside (for podcast swaps), and StreamYard. Choice depends on audience size, production quality, and downstream integration with your CRM and email tools.
How long does it take to land a partner?
A typical warm outreach sequence runs 4-6 weeks. The first partner conversation usually happens within 2 weeks, but contract negotiation and joint campaign planning add another 4-8 weeks before the first joint asset launches.
Do you handle the joint content production?
Yes. Pro and Premium tiers include co-branded landing page design, ebook layout, webinar slide decks, joint email copy for both partners, and post-campaign nurture sequence templates.

Co-Marketing That Compounds

Partner discovery, outreach, joint campaigns, and contracts — turning complementary brands into a sustainable, low-cost acquisition channel.

  • Partner discovery via Crunchbase & BuiltWith
  • Warm email & LinkedIn outreach
  • Joint webinars, ebooks & campaigns
  • Contracts & lead-share agreements
  • Dedicated partnership manager
Book a Free Consultation First
🔒 Secure checkout|Delivered within 48 hours|90% money-back within 14 days

No long-term commitment. Cancel anytime. 100% satisfaction guaranteed.