Skip to main content
Social Media Advertising Service

Turn Ad Spend Into
Measurable Revenue
Across Every Platform.

Most paid social campaigns burn budget without a clear return. Our social media advertising service combines precise audience targeting, A/B creative testing, and continuous ROAS optimisation to turn every dollar of ad spend into trackable conversions — across Facebook, Instagram, LinkedIn, TikTok, and beyond.

  • Multi-platform paid social campaigns
  • Retargeting, lookalike audiences & conversion tracking
  • Campaign launch from 3 business days
📅 Delivery from 3 days (Jul 22)
Social Media Advertising Service

Social Media Advertising Pricing.

Starter

For single-platform campaigns
What's Included
  • 1 Platform managed
  • Up to $2,000 ad spend management
  • Campaign setup & targeting
  • Ad creative recommendations
  • Monthly performance report
  • 1 Round of Creative Revisions
  • 3-Day Delivery
$499/campaign/ 1 platform · up to $2K spend
📅 From 3 Days (Jul 22)
POPULAR

Growth

For multi-platform advertising
What's Included
  • Up to 3 Platforms
  • Up to $10,000 ad spend management
  • Full campaign strategy & setup
  • Custom audience & lookalike targeting
  • A/B creative testing
  • Retargeting campaigns
  • Bi-weekly performance reports
  • 2 Rounds of Creative Revisions
  • Dedicated Ads Manager
  • 5-Day Delivery
$999/campaign/ 3 platforms · retargeting · A/B testing
📅 From 5 Days (Jul 24)

Premium

Full-funnel advertising at scale
What's Included
  • Up to 5 Platforms
  • Up to $50,000+ ad spend management
  • Full-funnel campaign strategy
  • Advanced audience segmentation & targeting
  • Continuous creative testing & optimisation
  • Full retargeting & remarketing
  • Conversion tracking & attribution
  • Weekly performance reports
  • Unlimited Creative Revisions
  • Dedicated Ads Manager
  • Priority 7-Day Delivery
$1999/campaign/ 5 platforms · full-funnel · unlimited revisions
📅 From 7 Days (Jul 28)
Paid social that scales

Social ads that work with your organic and funnel

Social media advertising scales best when organic content and landing pages support it. Pair it with social content, landing page design and conversion optimisation in a growth-partner plan so paid and organic compound together.

Explore growth-partner plans →

What Is Social Media Advertising?

Social media advertising is the practice of running paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok to reach highly targeted audiences with measurable results. Unlike organic social media, which relies on unpaid content reaching existing followers, paid social media marketing guarantees your message reaches the exact demographics, interests, and behaviours you define — whether that is prospecting cold audiences, building lookalike audiences from your best customers, or running retargeting campaigns to bring warm visitors back to convert. Every impression, click, and conversion is tracked, giving you complete visibility into your return on ad spend.

Effective social media ads management goes far beyond boosting posts. It requires a structured approach to audience targeting, creative strategy, bid optimisation, and conversion tracking across every stage of the funnel. From Facebook advertising and Instagram ads to LinkedIn advertising and TikTok ads, each platform has its own auction mechanics, ad formats, and audience behaviours. A successful social media PPC strategy accounts for these differences — running platform-specific creatives, testing ad variations systematically, and reallocating budget toward the campaigns delivering the strongest ROAS optimisation results.

Our paid social campaigns are built on a continuous testing and optimisation cycle. We start with audience research and segmentation, launch campaigns with multiple creative variations, then run A/B creative testing to identify what resonates. As data comes in, we refine audience targeting with custom and lookalike audiences, scale winning ads, pause underperformers, and implement full retargeting campaigns across the buyer journey. The result is a social media advertising service that does not just spend your budget — it compounds your social media ROI month over month through disciplined ad spend management, conversion tracking, and data-driven decision-making.

How It Works

How Our Social Media Advertising Service Works

A simple 3-step process to launch paid social campaigns that deliver measurable returns.

01

Strategy & Audience Research

We analyse your business goals, existing customer data, and competitive landscape to define your ideal audience segments. We build custom audiences, lookalike audiences, and retargeting pools — then map each to the right platforms, ad formats, and funnel stages for maximum impact.

Step 1 of 3
02

Campaign Launch & Creative Testing

We set up campaigns with conversion tracking, launch multiple ad variations across your chosen platforms, and begin systematic A/B creative testing. Every element — headlines, images, CTAs, audience segments, and placements — is tested to find the combinations that drive the lowest cost per acquisition.

Step 2 of 3
03

Optimisation & Scaling

We analyse performance data continuously — scaling winning campaigns, pausing underperformers, refining audience targeting, and reallocating budget for maximum ROAS. Regular performance reports give you full transparency into every metric that matters, from click-through rates to revenue attribution.

Step 3 of 3

Your Competitors Are Already Running Paid Social

Businesses using paid social media marketing see 3-5x higher conversion rates than organic alone. Stop leaving revenue on the table — start turning ad spend into measurable growth.

Related Articles

Content Marketing Playbook Australia
Content Marketing

Content Marketing for Australian Small Businesses (2026 Playbook)

Five-phase plan, channel priorities, AI workflow, realistic budgets and a 90-day starting plan for AU SMBs.

11 min read
READ MORE...
Email Marketing Guide for Beginners
Content Marketing

Email Marketing for Beginners

How to build and nurture your email list to drive conversions and customer loyalty.

12 min read
READ MORE...
Social Media Content Guide
Content Marketing

Social Media Content That Drives Engagement

Create social media content that builds your audience and generates qualified leads.

10 min read
READ MORE...
Email Marketing vs Social Media
Content Marketing

Email Marketing vs Social Media: Where to Invest?

Compare the ROI of email marketing and social media to decide where to focus your budget.

10 min read
READ MORE...
Why It Matters

Why You Need Social Media Advertising

Paid social campaigns deliver precise audience targeting, measurable conversions, and scalable growth that organic reach alone cannot match.

Maximise Return on Ad Spend

Every campaign is optimised for ROAS from day one. Through continuous A/B creative testing, audience refinement, and budget reallocation, we reduce your cost per acquisition and increase revenue per dollar spent — turning ad spend management into a growth engine.

Reach the Right Audiences

Advanced audience targeting puts your ads in front of the people most likely to convert. Custom audiences, lookalike audiences, and behavioural segmentation ensure your budget reaches high-intent prospects — not random impressions that waste spend.

Track Every Conversion

Full conversion tracking and attribution means you know exactly which campaigns, ad sets, and creatives are driving results. No guesswork — just clear data showing your cost per lead, cost per sale, and true social media ROI across every platform.

Scale What Works

Retargeting campaigns bring warm prospects back to convert. Lookalike audiences expand your reach to new customers who mirror your best buyers. Continuous optimisation means your campaigns get stronger and more efficient every month — compounding results over time.

More Content Marketing Services

View all Content Marketing services →
Influencer Marketing
Influencer Marketing
Lead Magnet Creation
Lead Magnet Creation
Podcast Marketing
Podcast Marketing
YouTube Channel Management
YouTube Channel Management

Browse the full Content Marketing services hub for the complete content marketing offering.

Stop Wasting Ad Spend on Guesswork

Data-driven paid social campaigns with precision targeting, A/B creative testing, retargeting, and full conversion tracking — so every dollar of ad spend drives measurable revenue.

Social Media Advertising FAQs

What is social media advertising and how does it differ from organic social?
Social media advertising is paid promotion on social platforms — including Meta (Facebook and Instagram), LinkedIn, TikTok, and X (formerly Twitter). Unlike organic social media, which relies on unpaid content reaching your existing followers, paid social allows you to target specific audiences based on demographics, interests, behaviours, and custom data. Paid social guarantees reach, enables precise targeting, and delivers measurable results through conversion tracking and attribution.
Which social media platforms should I advertise on?
The best platforms depend on your audience, industry, and goals. Meta (Facebook and Instagram) offers the largest audience and most sophisticated targeting — ideal for B2C and ecommerce. LinkedIn is best for B2B, professional services, and high-ticket offers. TikTok excels for younger demographics and brand awareness with short-form video. X works well for thought leadership and real-time engagement. We analyse your audience and recommend the right platform mix for maximum ROI.
How much ad spend budget do I need?
Effective social media advertising can start with as little as $500-$1,000 per month in ad spend for single-platform campaigns. For multi-platform campaigns with retargeting, we recommend $2,000-$10,000 per month to generate statistically significant data for optimisation. Our management fees are separate from your ad spend — your ad budget goes directly to the platforms. We help you allocate budget across platforms and campaigns for maximum return on ad spend (ROAS).
What is ROAS and what should I expect?
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. A ROAS of 4x means you earn $4 for every $1 spent. Average ROAS varies by industry — ecommerce typically sees 3-5x, SaaS and lead generation see 2-4x, and local services see 5-10x. Our clients average 4.7x ROAS across all campaigns. We optimise continuously to improve your ROAS over time through audience refinement, creative testing, and budget reallocation.
What is retargeting and why is it important?
Retargeting (also called remarketing) shows ads to people who have already visited your website, engaged with your content, or interacted with your brand. Retargeting is critical because most visitors do not convert on their first visit — retargeting keeps your brand top-of-mind and brings warm prospects back to complete their purchase or sign up. Retargeting campaigns typically deliver 3-5x higher conversion rates than cold audience campaigns.
How does A/B creative testing work?
A/B testing (also called split testing) runs two or more variations of an ad simultaneously to determine which performs better. We test headlines, images, video thumbnails, ad copy, CTAs, audience segments, and placements. Each test runs until we have statistically significant results, then we shift budget to the winning variation and launch the next test. This continuous testing cycle is how we reduce your cost per acquisition (CPA) and improve ROAS over time.
What ad formats do you create campaigns for?
We create campaigns across all major ad formats: Meta carousel ads, story ads, reel ads, and collection ads; LinkedIn sponsored content, InMail ads, and lead gen forms; TikTok in-feed ads, spark ads, and TopView ads; X promoted tweets and trend takeovers; and cross-platform video ads and static image ads. We recommend the right formats based on your campaign objectives, creative assets, and target audience behaviour.
How do you track conversions and measure success?
We set up comprehensive conversion tracking using platform pixels (Meta Pixel, LinkedIn Insight Tag, TikTok Pixel), UTM parameters, and server-side tracking where needed. We track key metrics including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, cost per acquisition (CPA), and ROAS. Our performance reports break down results by campaign, ad set, and individual ad — so you know exactly what is driving results.
How long before I see results from paid social?
Most campaigns begin generating measurable data within the first 3-5 days of launch. The initial 2-4 weeks are a learning phase where platforms optimise delivery and we gather data for A/B testing. Significant performance improvements typically emerge in weeks 4-8 as we refine audiences, creatives, and bidding strategies. We provide regular performance reports from day one so you can track progress throughout the optimisation process.
Do you manage the ad creative or just the campaigns?
We manage the full campaign — strategy, setup, targeting, creative recommendations, and optimisation. Our packages include creative recommendations and review. For clients who need ad creative production (images, videos, graphics), we can coordinate with your design team or provide creative production as an add-on service. Our Growth and Premium packages include multiple rounds of creative revisions to ensure your ads perform at their best.
What is lookalike audience targeting?
Lookalike audiences are custom audiences built by social platforms that find new users who share similar characteristics to your existing customers, website visitors, or email subscribers. You provide a source audience (such as your customer list), and the platform identifies people with similar demographics, interests, and behaviours. Lookalike targeting is one of the most effective ways to scale campaigns because it targets people statistically likely to convert.
Can I pause or adjust my campaigns at any time?
Yes. You have full transparency and control over your campaigns. We can pause, adjust budgets, swap creatives, or shift strategy at any time based on performance data or business needs. Our regular reporting keeps you informed, and your dedicated ads manager is available to discuss strategy adjustments. We recommend a minimum 3-month commitment for optimal results, as the learning and optimisation phases require time to deliver peak performance.

Stop Wasting Ad Spend on Guesswork

Data-driven paid social campaigns with precision targeting, retargeting, conversion tracking, and continuous optimisation — so every dollar works harder.

  • Multi-platform campaign strategy & setup
  • Custom & lookalike audience targeting
  • A/B creative testing & optimisation
  • Retargeting & full-funnel remarketing
  • Conversion tracking & ROAS reporting
  • 100% satisfaction guarantee — or your money back
Book a Free Consultation First
🔒 Secure checkout|Delivered within 48 hours|90% money-back within 14 days

No long-term commitment. Cancel anytime. 100% satisfaction guaranteed.