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NAP Consistency Checker

Paste Name / Address / Phone from every directory, listing, and your website. Instantly see normalised variants grouped side-by-side — catch the small differences that silently hurt local SEO.

Name / Address / PhoneNormalisation-awareSuffix tolerance (Pty Ltd)AU state + phone normPer-field variant groupingIn-browser only

NAP sources

1

Add each source

Google Business Profile, website footer, contact page schema, Yellow Pages, Facebook, LinkedIn — anywhere your NAP appears.

Consistency check

StatusAll 3 fields consistent

All three fields match across every source (after normalisation). Your local-SEO foundation is solid.

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  • infoNAP is consistent across all sources — your local SEO foundation is solid.

How to Fix NAP Inconsistencies

Four steps to get Google to trust your local business identity.

1

Pick one canonical NAP

Decide: legal name or trading name? "Pty Ltd" or omitted? "St" or "Street"? "+61 2" or "02"? Write down ONE format and use it everywhere.

2

Start with Google Business Profile

GBP is Google's source of truth. Get NAP right there first. Then make every other citation (website, Facebook, directories) match EXACTLY.

3

Fix citations oldest-first

Old directory listings are the worst offenders. Use a tool like Yext or Semrush Listing Management to find them, or manually check Yellow Pages, TrueLocal, Hotfrog etc.

4

Use LocalBusiness schema

Put a LocalBusiness JSON-LD block on your contact page with the canonical NAP. Google uses this to disambiguate conflicting citation data.

NAP Consistency FAQ

Why does NAP consistency matter for SEO?

Google cross-references your Name / Address / Phone across Google Business Profile, your website, and citation directories. Inconsistent NAP signals confuse Google about which business you really are and dilutes your local ranking authority — one of the most common local-SEO mistakes.

Is "Workspacein" the same as "Workspacein Pty Ltd"?

For local SEO, legal suffixes are usually fine — Google understands "Pty Ltd" / "Inc" / "LLC" variations. But be consistent: pick one format and use it everywhere. The tool flags suffix differences as low-severity warnings.

Should I include the country code in phone numbers?

Pick one format per country. For Australia: either "+61 2 XXXX XXXX" international or "02 XXXX XXXX" domestic — but use the SAME format everywhere. Mixed formats trigger NAP mismatch flags.

Is my data sent anywhere?

No. All normalisation and comparison happens in your browser. Nothing is uploaded or stored.

Want a Full Local-SEO & Citation Audit?

Our Australian team audits every directory citation, fixes NAP inconsistencies, optimises Google Business Profile, and tracks local rank across your target suburbs.

  • NAP + citation audit
  • GBP optimisation
  • Suburb-level rank tracking
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