Free Marketing Tools
Use our free calculators and tools to plan your marketing strategy, estimate ROI, and make data-driven decisions.
All Free SEO & Marketing Tools
SEO ROI Calculator
Estimate the potential return on investment from your SEO campaign based on traffic, conversion rate, and average order value.
Try it free →Keyword Density Checker
Paste any text and instantly see 1-, 2-, and 3-word keyword frequency and density %. Write SEO-balanced copy without stuffing.
Try it free →Readability Score Analyzer
Check Flesch Reading Ease, Flesch-Kincaid, Gunning Fog, SMOG, ARI and Coleman-Liau — all in-browser. Write content that ranks and converts.
Try it free →Word & Character Counter
Count words, characters, sentences and paragraphs live — with length warnings for SEO titles, meta descriptions, tweets, LinkedIn and Open Graph.
Try it free →Heading Structure Checker
Paste any page HTML and validate your H1–H6 hierarchy. Catches missing H1s, duplicate H1s, skipped levels, empty and overlong headings.
Try it free →TF-IDF Calculator
Compare keyword importance across 2–6 documents. Instantly see which terms differentiate each page — the core signal behind topical SEO and content-gap analysis.
Try it free →SERP Snippet Previewer
Live Google-style preview of your title and meta description with pixel-accurate truncation for both desktop and mobile SERPs.
Try it free →Meta Tag Generator
Generate a complete meta tag block — title, description, canonical, robots, Open Graph and Twitter cards — ready to paste into your <head>.
Try it free →Canonical URL Formatter
Paste any messy URL, strip tracking parameters, force HTTPS, apply trailing-slash rules and get a clean canonical tag ready to deploy.
Try it free →Robots Meta Tag Builder
Toggle index/noindex, follow/nofollow, snippet limits, image previews, unavailable_after and per-bot overrides — with instant X-Robots-Tag header output.
Try it free →Open Graph Tag Generator
Generate complete Open Graph tags for any og:type — article, product, video, profile, music — with live Facebook, LinkedIn, WhatsApp, Slack and iMessage previews.
Try it free →XML Sitemap Generator
Paste URLs and build a valid sitemap.xml with lastmod, changefreq and priority. Auto-validates against Google's 50,000 URL and 50 MB limits.
Try it free →robots.txt Validator
Paste any robots.txt and validate every rule group — User-agent parsing, malformed paths, duplicate lines, Sitemap URL checks and Googlebot-ignored directives.
Try it free →Hreflang Tag Generator
Generate valid hreflang link tags, HTTP Link headers and XML sitemap alternates for every locale. Validates ISO codes, case, x-default and duplicates.
Try it free →Schema Markup Generator
Build valid JSON-LD structured data for Organization, LocalBusiness, Article, Product, FAQ, Breadcrumb, Event and WebSite. Validates Google-required fields.
Try it free →URL Slug Generator
Turn any title into a clean, SEO-friendly URL slug. Batch mode, accent transliteration, stop-word removal, duplicate detection and CSV export.
Try it free →Redirect Chain Visualizer
Paste a chain or curl -IL output and see every hop, flag 302s and loops, and get a ready-to-paste Apache or Nginx single-301 rule.
Try it free →Internal Link Checker
Paste page HTML and audit every link — internal/external, nofollow, empty anchors, generic "click here" text, unsafe target=_blank, and same-URL anchor variants.
Try it free →Anchor Text Analyzer
Paste a backlink or internal-link anchor list and see the distribution — exact, partial, branded, generic, naked URL — with over-optimisation warnings.
Try it free →UTM Campaign URL Builder
Build GA4-ready UTM-tagged URLs for email, ads, social, podcasts and affiliates. Auto-lowercase, auto-encode, 14 channel presets, internal-link warnings.
Try it free →Nofollow Link Finder
Paste any page HTML and instantly see every link's rel attribute — nofollow, sponsored, ugc, dofollow. Flags affiliate links missing sponsored and internal nofollow mistakes.
Try it free →Image Alt Text Checker
Paste page HTML and audit every image's alt attribute. Catches missing alts, generic "image"/"photo" placeholders, filename-only alts, and missing width/height for CLS.
Try it free →Image File Size Estimator
Drag & drop image files and instantly audit actual size, dimensions, KB per megapixel, and estimated WebP and AVIF savings — fully offline, no upload.
Try it free →Lazy Load Checker
Paste HTML and audit every image, iframe and video for loading attributes. Flags hero-is-lazy mistakes, missing fetchpriority, eager iframes, and CLS-causing dimensions.
Try it free →GA4 & GTM Snippet Builder
Generate ready-to-paste GA4 gtag.js or Google Tag Manager snippets — with Consent Mode v2, anonymise IP, debug mode, cookie settings and cross-domain linker built in.
Try it free →Page Speed Budget Calculator
Set a connection speed, an LCP target, and your current page weights — get a per-resource KB budget with overage warnings and a prioritised fix list.
Try it free →Core Web Vitals Explainer
Enter your LCP, CLS and INP scores — see how Google grades each, get a prioritised fix list, and understand what each metric actually measures in plain English.
Try it free →Duplicate Content Detector
Paste 2–6 text blocks and get a pairwise Jaccard similarity matrix. Catches near-duplicates, partial rewrites, and keyword-cannibalising pages.
Try it free →Keyword List Cleaner
Paste a messy keyword list from GSC, Ahrefs, SEMrush or a competitor scrape — get a clean, deduplicated, prioritised list with one pass.
Try it free →Schema Markup Validator
Paste JSON-LD and validate every block against Google's required-field rules — per @type, with rich-result eligibility verdict.
Try it free →Bulk Link Status Checker
Paste URLs and HEAD-request each one in your browser. See OK, redirects, and broken links. CORS-aware.
Try it free →GSC CSV Splitter
Drop a large Google Search Console export and split into evenly-sized chunks — each with the header, ready for Excel, Sheets or SQL.
Try it free →NAP Consistency Checker
Paste Name / Address / Phone from GBP, website, and directories. See normalised variants grouped — catch the small differences that hurt local SEO.
Try it free →Favicon & Touch-Icon Coverage Checker
Paste <head> HTML and audit favicon.ico, PNG icons, apple-touch-icon, web manifest, mask-icon, theme-color — catch missing ones that break brand on iOS/Android.
Try it free →PPC ROI Calculator
Forecast Google Ads or Meta campaign ROI from spend, CPC, conversion rate, AOV and management fee. ROAS, CPA, monthly profit and break-even instantly.
Try it free →CRO Calculator
Quantify the revenue impact of a conversion rate lift. Enter current and target CR, traffic and AOV — get extra monthly revenue, payback period and year-one ROI.
Try it free →ROAS Calculator
Calculate Return on Ad Spend with margin and management-fee adjustments. See blended ROAS, profit margin, and the break-even ROAS floor for your business.
Try it free →Google Review Link Generator
Generate a direct review URL, short g.page link, and printable QR code for your Google Business Profile. Drop on receipts, signage and email signatures.
Try it free →SEO vs Paid Ads ROI Calculator
Compare cumulative revenue from SEO and paid ads side by side. Pick an industry, set your budget and horizon, find the month SEO becomes cheaper.
Try it free →What Our Tools Help You Do
Every tool is built around real marketing decisions — so you can plan smarter, justify spend, and demonstrate results to clients or stakeholders.
SEO Planning
Content Strategy
Conversion & Revenue
Reporting & Insights
How to Use Our Free Tools
Each tool is designed to give you an actionable answer in under 5 minutes — no login, no credit card required.
Choose Your Tool
Browse the tools above and select the one that matches your current goal — whether that's estimating SEO ROI, planning content output, or calculating cost per lead.
Enter Your Numbers
Input your current metrics — traffic, conversion rate, average order value, monthly budget — and the tool will instantly calculate your projected outcomes.
Interpret the Results
Each tool provides clear explanations of the output — not just a number, but what it means for your strategy, budget, and expected timeline.
Apply the Insights
Use your results to set realistic targets, build a business case for investment, or benchmark your performance against industry averages.
Key Marketing Metrics Our Tools Cover
Our tools are built around the metrics that matter most to digital marketing success — from organic search to paid acquisition and conversion.
SEO ROI
The return generated from organic search investment, calculated as (SEO Revenue − SEO Cost) ÷ SEO Cost × 100. A positive SEO ROI means your organic channel is profitable.
Organic Click-Through Rate
The percentage of searchers who click your listing in Google results. Position 1 averages 31.7% CTR — significantly higher than positions 2–10.
Conversion Rate
The percentage of website visitors who complete a desired action — enquiry, purchase, or sign-up. Even a 0.5% improvement can dramatically increase revenue.
Cost Per Lead (CPL)
Total marketing spend divided by the number of leads generated. SEO typically produces leads at a lower CPL than paid advertising over a 12-month horizon.
Customer Lifetime Value
The total revenue a business can expect from a single customer relationship. Knowing your LTV helps determine how much you can afford to spend acquiring each new customer.
Traffic Value
The equivalent cost you would pay in Google Ads to receive the same volume of organic traffic. A useful benchmark for demonstrating the monetary value of SEO to stakeholders.
Why We Offer Free Tools
Transparent Decision-Making
We believe marketers and business owners should be able to model outcomes before committing budget. Our tools give you the data to make informed decisions independently.
Education First
Every tool includes explanations of the underlying metrics — so you understand not just the result, but the reasoning behind it and how to improve your numbers.
Built for Agencies Too
Our tools are used by Australian digital agencies to build client proposals, justify SEO retainers, and benchmark campaign performance against industry averages.
Need More Than a Calculator?
Our team can build a complete strategy tailored to your business.
- Custom strategy
- Expert guidance
- Measurable results
No long-term commitment. Cancel anytime. 100% satisfaction guaranteed.