Customer Referral
Programmes That
Actually Get Used.
Customer referral programme design with rewards, tracking, and a dedicated landing page.
- ReferralCandy, Friendbuy, Mention Me
- Rewards, tracking & landing page
- Email & in-app prompts
Referral Programme Design Pricing.
Starter
For first referral programme
- Programme strategy & rewards
- Platform setup (1 tool)
- Referral landing page
- Email prompt template
- Performance report
Professional
For tested programmes
- ReferralCandy / Friendbuy setup
- Tiered or double-sided rewards
- In-app + email + post-purchase prompts
- A/B test variants
- Fraud monitoring
- Dedicated specialist
Premium
For multi-segment programmes
- Mention Me / Talkable / Extole
- Segmented reward tiers
- Advocate & referee journey design
- Personalised messaging via Klaviyo
- Quarterly review meetings
- Dedicated programme strategist
What Is Referral Programme Design?
A referral programme turns happy customers into your acquisition channel. Referred customers convert at 3-5x the rate of cold traffic, have higher retention, and cost almost nothing to acquire — but only if the programme is designed with the right rewards, the right prompts at the right moments, and a frictionless sharing experience. Most referral programmes fail because they are buried in the footer and forgotten.
Our referral programme design service handles strategy (single-sided vs double-sided rewards, tiered vs flat), platform selection (ReferralCandy, Friendbuy, Mention Me, Talkable, Extole, Yotpo, Smile.io, Tapfiliate, or native Shopify), reward design and economics, the referral landing page, in-app prompts, post-purchase prompts, email prompts via Klaviyo or HubSpot, A/B testing of share copy and incentive amounts, and fraud monitoring.
Whether you are launching a first programme on ReferralCandy for a Shopify store or building a multi-segment programme on Mention Me with personalised messaging, our specialists ship programmes that customers actually find, share, and earn from.
How Our Referral Programme Design Service Works
A simple 3-step process to deliver measurable results.
Strategy & Rewards
We model reward economics against margin and LTV, choose the platform (ReferralCandy, Friendbuy, Mention Me), and design the advocate and referee journeys.
Build & Prompt
Programme built on the chosen platform, referral landing page designed, post-purchase and email prompts wired into Klaviyo, HubSpot, or your ESP.
Test & Optimise
A/B testing of share copy, reward amounts, and prompt placement. Fraud monitoring active. Monthly performance review against referral revenue contribution.
Your Best Customers Already Want to Refer You
They just need an obvious moment, a frictionless share flow, and a reward worth their effort. The right design lifts referral revenue from 0% to 5-10% of total in months.
Why You Need Professional Referral Programme Design
Specialist execution that turns referral programme design into measurable revenue impact.
ReferralCandy, Friendbuy & Mention Me
Setup on ReferralCandy (best for Shopify ecommerce), Friendbuy, Mention Me, Talkable, Extole, Yotpo, Smile.io, and Tapfiliate — chosen for your platform and goals.
Reward Economics
Single-sided vs double-sided, percentage vs flat, tiered vs simple — modelled against margin and LTV so the programme grows acquisition without destroying contribution profit.
Multi-Touch Prompts
Post-purchase confirmation page, follow-up email via Klaviyo or HubSpot, in-app prompts, account dashboard, and order shipped notification — five prompts beats one buried link in the footer.
A/B Testing & Fraud
A/B testing of share copy, reward amounts, and prompt placement — plus fraud monitoring to catch self-referrals, fake accounts, and reward farming.
More Services
Your Best Customers Already Want to Refer You
Customer referral programme design with rewards, tracking, and a dedicated landing page.
Referral Programme Design FAQs
Turn Customers Into a Channel
Referral programme strategy, rewards, platform setup, and prompts on ReferralCandy, Friendbuy, Mention Me, Talkable, and every major referral platform.
- ReferralCandy, Friendbuy, Mention Me
- Single or double-sided rewards
- Multi-touch prompt design
- Klaviyo & HubSpot email prompts
- A/B testing & fraud monitoring
No long-term commitment. Cancel anytime. 100% satisfaction guaranteed.